Patagonia made waves again this week: They will no longer put additional brands on their clothing. And the reason is not what you may think!

Patagonia has analyzed that additional logos on clothes shorten the life span of their products!

According to Patagonia, if their shirts are worn more than two years, the footprint is already reduced by 80%.

But branded clothing is worn less - consumers where the products with their employer's logo less than other products, and they might throw them out when they change companies.

What do you think about Patagonia's move?