This week's newsletter covered the great story of how sustainable home goods brand Buffy measured the footprint of their bedding.
Most interestingly- they used their footprint data as groundwork to model the impact of the potential material choices for their new product categories and materials under consideration for their 2022 & 2023 product lines. Years before a product is even made.
What did you think of Buffy's measurement process? Any questions about the case study? Ask them below!